Many entrepreneurs believe that only digital businesses have the power to scale globally — but that couldn’t be further from the truth. This session focuses on how offline-first businesses can take their local success and translate it to new markets, cultures, and countries.

We’ll explore strategies for evaluating market readiness, understanding regional consumer behavior, and adapting operations for cross-cultural success. Whether it’s opening new physical locations, entering franchise models, or forming local partnerships, offline businesses have powerful tools for expansion — and this session shows how to use them.

You’ll also learn how to maintain your brand identity and quality standards across borders, while still adapting to local tastes and expectations. We’ll dive into logistics, hiring abroad, and navigating international legal requirements — as well as what not to do when stepping into a new territory.

This talk is ideal for business owners looking to scale beyond their city or country, especially in retail, hospitality, health & wellness, and service industries. Attendees will leave with a clearer understanding of how to go global without going online.